But what color is indigo? Turns out, that's a big question. A mix of blue and purple — and affectionately known in the Livingetc office as 'blurple' — indigo sits on the color spectrum ...

One of the most iconic elements of denim is indigo. While the methods used to create this blue hue have evolved over the years—from natural to synthetic dyeing—the color has retained its hold ...

People have been wearing blue jeans for centuries. Originally, the blue color came from a natural indigo dye. The dye was chosen for the way it interacted with cotton. When heated, most dyes ...