In this article, we’ll explore how to develop account targets, nurture leads, build campaigns and track success.

In today’s fast-paced biotech industry, effective communication is key to success. Email marketing has emerged as an ...

Sharon Harry has over 15 years of experience in promoting businesses and establishing procedures in B2C, B2B, and sales through distribution channels. She is also a big fan of inbound marketing ...

Because answering that question incorrectly will render the rest of this exercise, and your inbound marketing, pointless. In B2B, there are most likely multiple people involved in making the decision ...

Most B2B marketers – more than 60%, according to Dun & Bradstreet – spend on programmatic advertising. But when trying to connect their programmatic investment to actual leads generated down in the ...

Prioritize creating valuable, original web content to improve marketing results and establish a more substantial market ...

And who doesn't love an increase in inbound leads? The audience is one of the ... your marketing efforts should also be kicked off—with pre- and post-event marketing tactics that will result in ...

SyncShow: The Experts in B2B HubSpot Marketing SyncShow is a ... sales enablement, and inbound marketing. SyncShow combines its understanding of HubSpot with years of industry-specific experience ...

Learn why these differences matter and which marketing strategies work best for B2B and B2C businesses in this guide. B2B stands for business-to-business. In this model, your customers are other ...

Forrester (Nasdaq: FORR) will recognize SAS, Wolters Kluwer Health, and XPO as the 2025 recipients of its prestigious B2B ...

This has led to improved engagement with the buying committee, inbound inquiries ... and team structure improvements. Workday — B2B Marketing Executives Award winner. Workday will reveal ...