In this article, we’ll explore how to develop account targets, nurture leads, build campaigns and track success.

So what did? In the B2B space, where you have multiple stakeholders involved in purchasing decisions, the answer to that question becomes even more complicated—and even more important to figure out.

In today’s fast-paced biotech industry, effective communication is key to success. Email marketing has emerged as an ...

Sharon Harry has over 15 years of experience in promoting businesses and establishing procedures in B2C, B2B, and sales through distribution channels. She is also a big fan of inbound marketing ...

Most B2B marketers – more than 60%, according to Dun & Bradstreet – spend on programmatic advertising. But when trying to connect their programmatic investment to actual leads generated down in the ...

Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.) ...

Prioritize creating valuable, original web content to improve marketing results and establish a more substantial market ...

The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support ...

Forrester (Nasdaq: FORR) will recognize SAS, Wolters Kluwer Health, and XPO as the 2025 recipients of its prestigious B2B ...

SyncShow: The Experts in B2B HubSpot Marketing SyncShow is a ... sales enablement, and inbound marketing. SyncShow combines its understanding of HubSpot with years of industry-specific experience ...

This has led to improved engagement with the buying committee, inbound inquiries ... and team structure improvements. Workday — B2B Marketing Executives Award winner. Workday will reveal ...