Mobile advertisements have evolved into a significant revenue stream, enabling developers to reach larger audiences. However, ...

With AI-driven personalization, rewarded ad formats and a focus on seamless user experiences, in-app has the tools to deliver relevance without disruption. So, is it time for a reassessment?

One UI, the South Korean giant had continued to display ads in its users’ most popular apps. This only sought to stir things up amongst users. Following a wave of complaints, as well as protests ...