According to PwC’s 2023 Global Crisis and Resilience Survey, 89% of companies identified resilience as one of their most ...

Slotegrator, a B2B iGaming software provider, has some tips that we can take note of. Online gambling businesses need a ...

Recognizing such emotional connection is key to understanding why brands constitute some of a company's most valuable assets. Executive Buy-In and Strategic Asset (Brand) Management Executive buy-in ...

Industry experts have maintained that identifying and managing reputation risks is the key to effective protection of ...

Brand heritage advertising leads to higher construal levels. Brand heritage advertising leads to a decrease in perceived brand uniqueness, but the effect is mediated by the construal level. Brand ...

Supply chain risk management (SCRM) has taken the forefront recently, given the magnitude of cybersecurity and other risks ...

An overwhelming majority of contractors in a recent survey said homeowners rely on them to pick equipment brands, though the ...

Industry experts have stressed the need for Nigerian businesses to prioritise reputation management for long-term sustainability.They made this call during a recent webinar titled “Protecting Your ...