By looking up the IP address of a device, it is possible to determine the country, region, and even city where the device is located.This information stores in databases known as “Geolocation ...

a groundbreaking geospatial ID that overcomes the challenges of IP address geolocation volatility across digital advertising. The impact of IP address volatility and the resulting drop in ...

Now, more American adults use mobile devices than traditional computers when searching for local products and services. Geolocation is a marketing method that seeks to use mobile technology to push ...