Black text on a white background is very high contrast; light grey text on a white background is low contrast. Color contrast is important because people often have difficulty perceiving content when ...

Those with high contrast would want to lean towards intense, darker colors, while those with low contrast would reach ... to someone who has dark skin and light hair as well.

The premise of contrast makeup is utilizing light and dark tones ... too much contrast." With high-contrast makeup, drama is showcased more so than with low- and medium-contrast makeup.