In China, mass beer brands all have very similar communications – showing popular idols having trendy gathering with friends. With a much smaller media budget compared to its competitors, Harbin ...

Beer brand Harbin grew engagement and sales among young people in China during the 2022 FIFA World Cup with a packaging innovation that turned a multipack into a bench. In China, mass beer brands all ...

Among the many enterprises established in Harbin by Poles was the local brewery established in 1900 by Jan Wróblewski. The brewery remains active to this day and it is probably China's oldest beer ...