Harbin Beer, one of China’s most well-known beer brands, generates 62.2% of its sales from mom-and-pop shops—a competitive ...

Yet, in China’s small street shops ... Instead of competing for front-row visibility, Harbin Beer strategically claimed the back, transforming an overlooked space into the most sought-after ...

In China, mass beer brands all have very similar communications ... As COVID forced young people to stay at their small home during FIFA World Cup, Harbin gave them the best tool to host friends to ...

Beer brand Harbin grew engagement and sales among young people in China during the 2022 FIFA World Cup with a packaging innovation that turned a multipack into a bench. In China, mass beer brands all ...