To ensure maximum scalability and impact, Harbin Beer rolled out the “Back rack hack” across many stores in southern Chinese towns. The innovation was supported with bold, eye-catching visuals ...

This woman explored the amazing sights of the famous Harbin Snow and Ice Festival. Xin Yu Tan visited the 25th anniversary of the icey theme park, despite withstanding the -20°C temperatures.

Beer brand Harbin grew engagement and sales among young people in China during the 2022 FIFA World Cup with a packaging innovation that turned a multipack into a bench. In China, mass beer brands all ...

Take a flight of discovery high above the enchanting Harbin Ice and Snow Festival in China with this stunning drone footage. Glide over magnificent ice palaces, illuminated sculptures, and vibrant ...