Beer brand Harbin grew engagement and sales among young people in China during the 2022 FIFA World Cup with a packaging innovation that turned a multipack into a bench. In China, mass beer brands all ...

In China, mass beer brands all have very similar communications – showing popular idols having trendy gathering with friends. With a much smaller media budget compared to its competitors, Harbin ...

Look no further for proof that a round of beer can bring people together. Harbin Beer is the latest company to appeal to our emotions with a short documentary-style ad that was shot across five ...