"Colors that evoke happy feelings such as yellows and orange ... Especially if you choose stronger joyful color palettes, it is important to balance out the tones, even when tapping into color ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

It's the color that makes you happy. It’s the color that you will subconsciously be pinning, bringing into your mood boards. When you’re shopping, you’re gravitating towards it. That's the ...

After several months of testing, I’m happy to report that ... “the texture offers a great color payoff and has a hint of shimmer for extra glow.” Mini palettes — which I define as ...