All hair types (straight, wavy, curly, coily) are prone to split ends, too. “The degree to which someone experiences split ...

“Keratin treatments can make hair more manageable, especially if your hair is particularly frizzy, thick and unruly,” says ...

Conditioners are vital for keeping hair healthy and sound due to their benefits of hydration, breakage prevention, and frizz ...

The cuticle is your hair’s protective outer layer, and when it’s healthy, it’s smooth and flat. Damage can lift some of the ...

"Frizz occurs when the hair cuticle becomes rough and lifted ... "Silicones get a bad reputation but there are so many types of silicones and they can provide amazing styling benefits, especially ...

You're going to use a shampoo that is a little more smoothing, something that adds moisture to the hair, something that's going to seal down the cuticle. The single biggest truth about conditioner ...

Innovative hair care brand merges science with style to formulate products that repair and strengthen all hair types, and empower women with confidence, self-expression, and noticeably healthy hair.