As Gucci unveils a (temporary) new version of its 87-year-old logo, we ask if we’re finally seeing the end of sans serif mania, and a new, weirder approach to branding from the fashion industry In his ...

Was the logo ... the Gucci Flora foulard, tied as headscarf, in its original version as designed by illustrator Vittorio Accornero de Testa: nine bouquets on a white background and a contrasting ...