Avoid costly mistakes in international PPC campaigns by checking these 13 critical Google Ads settings before launching.

Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific ...

Google's new PMax Usefulness Indicator helps advertisers measure the real impact of search themes on traffic, making ...

Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and ...

The big picture. Performance Max campaigns, Google’s AI-driven ad format, have been a source of frustration for advertisers seeking more granular control over where their ads appear. Lead up.

Google announced three updates to its image and assets system including its generative AI can now generate people and faces. Google also announced asset audience recommendations and asset testing for ...

Another feature of GenStudio for Performance Marketing is the integration with Google’s Campaign Manager 360, Meta, Microsoft Advertising, Snap and TikTok. Marketing teams can quickly activate ...