Search Engine Land » PPC » Google Ads releases Performance Max usefulness ... visibility into how search themes contribute to campaign performance, allowing for better-informed targeting decisions.

Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and ...

Google announced a number of new Google Ads Performance‬‭ Max‬‭ features with the aim to provide advertisers with more control, transparency, and actionable insights within Performance Max ...

The big picture. Performance Max campaigns, Google’s AI-driven ad format, have been a source of frustration for advertisers seeking more granular control over where their ads appear. Lead up.