To try to get more adults to reel in the product. Out from the familiar orange-and-white packaging is the iconic "Goldfish Baked Snack Crackers" name, and in is this: "Chilean Sea Bass Baked Snack ...

"They look just like Goldfish. They taste just like Goldfish ... when and where to fish in order to catch this limited-time packaging as the snack with the new name is only available online ...