Now, more American adults use mobile devices than traditional computers when searching for local products and services. Geolocation is a marketing method that seeks to use mobile technology to push ...

Businesses know where you are, what you need, and how to serve you before you even ask. Geolocation technology has completely ...

In this episode of Need to Know, our series covering the topics and issues influencing markets and the global conversation, Nakul Nair, Quant/Data Science at Bloomberg, defines geolocation data ...