The researchers found TikTok, Discord, and Snapchat have the biggest gaps between Gen Z brand favorability and overall brand favorability. An infographic (below) covers the full list of the 20 brands ...

On today’s episode of The Infographics Show, we’re diving into the terrifying future shaped by Gen Alpha, the first generation raised entirely on social media, instant gratification, and Skibidi memes ...

A US study from Horowitz Research highlights the behaviours and cultural influences of Gen Z, showcasing key insights into ...