Blind boxes, these small surprise boxes containing collectible figurines, are enjoying growing success, and Labubu is undoubtedly the star of the moment in this universe. With its adorable designs ...

Beijing-based Pop Mart, China’s leading blind box toy retailer, is a rare shopping bright spot amid the country’s spending gloom. It has millions of young fans who may not earn a lot of money.

Aside from Labubu, I knew nothing about the other characters. Then, a friendly sales assistant offered me the last Labubu blind box in stock. Knowing its high demand, I snapped it up immediately.