In La Vergne, a room full of ICEE machines is where company leaders test new flavors and products. Their most recent innovation is a Peeps-flavored ICEE, which will make its debut this spring.
On Monday, The Icee Company and Peeps announced they're coming together for the ultimate spring treat: Peeps-flavored Icee. “Icee and Peeps are both nostalgic brands that bring joy to fans of ...