The three-inch Flamin' Hot Cheeto was sold in a custom case with a custom Cheetozard Pokémon card. Goldin Auctions Cheetos come in all shapes and sizes. But a few years ago, a snacker stumbled ...

There's just one problem: Montañez didn't invent Flamin' Hot Cheetos, according to interviews with more than a dozen former Frito-Lay employees, the archival record and Frito-Lay itself.