Thankfully, Instagram is here to help. The social platform boasts a wealth of fitness content, with plenty of female weight lifters posting their favourite training regimes and sharing their ...

“We have so many female role models in sport and I bet a lot of ... In terms of marketing I think there is a huge disconnect between the ‘fitness’ world and women’s sport.

Boys and young men may feel more comfortable, less judged and more valued if they can see themselves in the people who support them.