Made from EVA, a rubber-like material, these Cos flip-flops will add a spring to your step. Plus, this means they’re water-friendly so wearing them to the beach is a breeze. FitFlop’s flip ...

Fans of brand FitFlop have been rushing to buy a reduced pair of trainers that are perfect for the gym, or just every day life. Shoppers have been praising the trainers for being "the most ...

Brin is a Toronto-based contributor who covers physical retail. Fitflop, the UK-based ergonomic and wellness footwear brand, recently opened its first US store in New York City's SoHo. It launched ...