The shift away from third-party cookies has amplified the demand for innovative solutions that prioritize consumer privacy ...

Given the fast paced world, the once reliable cookies, be it first party or third party, is under intense scrutiny. With ...

With the deprecation of third-party cookies looming ... best in class identity and third-party data to brands for the first time – instead of the reverse. Drenik: IPG announced Acxiom’s ...

These include session cookies, persistent cookies, first-party cookies and third-party cookies. Each type serves a different ...

Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, has confirmed their partnership and technical ...

The Middle East’s startup ecosystem is experiencing unprecedented growth, driven by a surge in venture capital, ...