The brand product matrix is a useful tool to characterise the product and branding strategy of an organisation. The brand product matrix can be defined as a graphical representation of all the brands ...

The brand product matrix is a useful tool to characterise the product and branding strategy of an organisation. The brand product matrix can be defined as a graphical representation of all the brands ...

A chart that compares your product or service to your competitor(s) A competitive matrix is an analysis tool that helps you establish your company's competitive advantage. It provides an easy-to ...