The regulatory approval from financial authorities for financial holding groups to commercialize their brand mascots has led to a surge in marketing activities. By crafting engaging stories around ...

Every big video game franchise needs a mascot, but with the fighting game genre, these standout characters have been around for much longer than most, stretching back to the arcade days.

It’s also about the show. Mascots are the cuddly, larger-than-life characters that interact with fans on gameday. Often a vessel of team identity, mascots play a key part in the experience of ...

KB also produced a music video starring its characters, which has already surpassed 1 million views. Woori Financial Group also designed its own mascots, WiBee Friends, creating a theme of an idol ...