Fender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – ...

Narrator: In the span of over 70 years, Fender has become a household name to musicians all around the world. Here's how they make their iconic electric guitars. The process starts with wood ...

“Philip Kubicki was Roger Rossmeisl’s apprentice at Fender R&D and he was behind several guitars that became iconic. Roger was more involved in Fender’s archtops and also the Thinline ...