Goldfish had a solid place in Canadians' cupboards as category leader. But it needed a place in their hearts to stay there. Parents value their kids' imaginations but need help sparking them [3] – ...

Goldfish may look small and cute in your home, but in the wild it's a different story. Releasing them into your local stream or lake is a bad idea. Following is a transcript of the video.

Savoury snack brand Goldfish crackers developed the first-ever Imagination Index to better understand kids' imaginations and unlock a more emotional relationship with consumers that would boost sales ...