Kansas basketball is taking its court style to the next level with the unveiling of new exclusive uniforms designed by Fear ...

Fashion designer Jerry Lorenzo first came on the scene in 2013 when he launched his Los Angeles-based luxury streetwear label Fear of God ... originally built by the founder of Ralphs Grocery ...

Jerry Lorenzo, founder of Fear of God ATHLETICS and the Global Head of adidas Basketball, has proven himself to be one of the most innovative and provocative designers in the footwear industry.

The Fear of God Athletics brand was supposed to be a huge deal. The Yeezy partnership had broken down, Adidas’s soccer-inspired shoes — like the Gazelle and Samba — had taken off, and Jerry Lorenzo ...