The rate at which clicks on Facebook mobile app ads convert to mobile app installs increased by 135 per cent over the year according to the data, which shows that when people do click on an ad, they ...

(App install ads accounted for 17% of Facebook's total ad revenue in 2015.) "App discovery is heavily influenced by social platforms, and Snap needs to be playing a large role in that space ...

According to BI Intelligence, United States app-install ad revenue is estimated to grow to more than $7 billion ... This affinity towards in-app immediately changed the industry?s ad spend model. For ...

According to BI Intelligence, United States app-install ad revenue is estimated ... immediately changed the industry’s ad spend model. For example, Facebook went from virtually no mobile ...

Kenshoo has released its latest Mobile App Advertising Trends Report, benchmarking key metrics for mobile app marketers. The report finds that total spend on app marketing across the Kenshoo Gaming ...