This is a story about the power of storytelling. It's a story about a big, invisible gum brand named Extra that was on the verge of being forgotten. It had no meaning. No one cared about it. It simply ...

Most chewing gum on sale is made from a variety of oil-based synthetic rubbers—similar to the plastic material used in car ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

Chewing gum brand, Wrigley Extra partners with dental professionals ... consumption and encourage better disposal habits.