Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

Mars and the agencies that created the ‘Extra’s Gum Cities’ campaign, EssenceMediacom, T&Pm, and GroupM have been selected as ...

Extra needed to get people thinking and talking about gum again, specifically, Extra Gum ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key ...

Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...