For a long time, chewing gum has had a fairly bad image in terms of tooth damage, which explains why brand identities favoured the more clinical, ‘dental hygiene’ aesthetic. With Extra, alongside ...

Extra Gum, a chewing gum brand, launched its film, For When it's Time, in the US to overachieve on brand metrics, change consumer behaviour, improve brand health and create short-term sales success.

The Christmas adverts haven't even started and there's one that has us bawling - a chewing gum commercial. The new two-minute video by Extra has clocked up over three million views since last ...

Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...