Most chewing gum on sale is made from a variety of oil-based synthetic rubbers—similar to the plastic material used in car ...

Extra was the #1 gum brand from 1990-2004 on the strength of its "long-lasting flavor" positioning. As "long-lasting" became a category ante, Extra steadily declined. In response, we launched new ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

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Surveys show that a majority of Americans chew gum two to three times a week, with the greatest gum-lovers averaging three ...

“Chew gum starting two hours after surgery. During the daytime, chew gum for 30 minutes every two hours to avoid constipation and ileus [where your intestine can’t push waste out of your body].

Chew on this: Chewing gum can be good for you. Not only can it freshen your breath, it can help you overcome cigarette cravings, improve your memory -- and even help you lose weight. Contestants ...