Establishing a cohesive brand voice is more critical than ever for startups. A consistent brand identity not only resonates ...

It enriches the discussion.” All of that said, establishing brand purpose has its pitfalls — chief among them is that you’ve now set a standard your customer will expect you to meet consistently.

Miami University's brand extends far beyond the logos, wordmarks, symbols, and images seen throughout our marketing and communications materials. The brand is a complex system driven by the emotions ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

"True strength lies in lifting others—when we lead with empathy, we create a community where everyone belongs," Palak Shah ...

Businesses are constantly seeking innovative ways to promote their brands and reach a wider audience. One of the most ...

Reckitt is using copyright, design and trade secrets to protect brands such as Dettol and Durex, as e-commerce brings the dangers of counterfeiting to the fore for business leaders, says head of brand ...

American Family Insurance DreamBank has teamed with supermodel turned entrepreneur Kathy Ireland on a video series designed to empower aspiring ...