Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

Americans flocked to Fox News Digital for information and analysis throughout March, finishing No. 1 among competitive news ...

Digital media are increasingly shaping the political landscape worldwide. A new replication study takes a closer look at earlier research on the influence of digital media on democracy and confirms ...

Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver exceptional results: direct mail. While digital marketing offers undeniable advantages, direct mail's ...

Within 18 years, from 2004 (when MySpace became the first social media site to reach one million users) to 2022, the dramatic growth of interactive digital channels took social media to levels ...

Beyond the mounting cost and restrictions of traditional digital marketing channels like social and search, there is another very big reason why advertisers are shifting their marketing spend to ...

Andy Miller has joined Oklahoma-based multimedia company Griffin Media as vice president of digital content. Miller will ...

Industry observers suggest that this pitch will see intense competition, given the account size and the visibility associated ...

Tariffs are forcing brands to rethink retail media strategy, with new patterns emerging in Amazon and retail media ad spend, ...