Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns. The tools work by asking buyers for parameters for ...

RTL Hungary has formed a strategic technology partnership with smartclip, the adtech business of RTL Group, to enhance its ...

The mere uncertainty could hamper digital advertising spending and affect these three ad-focused companies. But one stock looks especially cheap today on the dip. At first, the downturn may seem ...

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen. The ...

Its small business segment grew by more than 40% in the past year, aligning with how other retail media networks have tried to widen their advertiser pool in the quest for scale. These breakthrough ...

PETALING JAYA: Digital advertising is expected to continue to drive ad spend growth in Malaysia, according to Mediabrands Malaysia. The agency’s chief investment officer Fan Chen Yip said this ...

The retailer’s digital media business Roundel makes up the lion’s share of its ad segment. Roundel delivered about $2 billion in value last year, according to executives, who expect the size ...

The process of setting up curated PMPs for bespoke audiences and vetting what inventory gets included can be time-consuming ...

Smartclip, RTL Group’s adtech business, and RTL Hungary have announced a strategic technology partnership aimed at enhancing RTL Hungary’s digital and linea ...

India is set to remove the 6% equalisation levy, commonly referred to as the 'Google tax', on online advertising services provided by foreign tech companies like Google and Meta from April 1.