Search marketers are often at the other end and far away from brand strategy. When branding is pressed for return on investment (ROI), it often comes downstream through marketing channels ...

As you build a corporate branding strategy that reflects your brand identity, remember to keep it consistent across all ...

Together, they boast over 85 years of industry experience. Bluebird Branding specializes in brand strategy, design, and activation across industries such as construction, manufacturing ...

A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

Devising a digital marketing content strategy for their products with lifespans that stretch into multiple years can be difficult for brands. They know they need to keep their customers engaged, but ...

The primary "international advertising" topic over the past five decades is the question of whether, and to what degree, advertising can and should be standardized. Though there certainly was a ...

Is brand marketing becoming the forgotten hero? Many direct-to-consumer brands today have begun to develop an obsession with performance marketing while placing branding in the proverbial back burner.

Jaguar claims their rebranding strategy follows the vision of its ... showcase in Miami and the general aesthetic that its branding will follow. Related: The Jaguar lineup that should have been ...