This article looks specifically at the boundaries between market research and: The Guidelines present a clear definition of market research, the key features of which are that it focuses upon ...

Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as ...

“Marketing research is too expensive ... This is, of course, the oldest and poorest definition of marketing, denying the salience of product/service design, pricing, distribution and service support ...

When conducting primary market research, you can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps you define a specific problem ...