This article looks specifically at the boundaries between market research and: The Guidelines present a clear definition of market research, the key features of which are that it focuses upon ...

Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as ...

When conducting primary market research, you can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps you define a specific problem ...