Once a novelty, just four years after its launch chocolate brand Cadbury Dairy Milk Silk (CDM Silk) became nothing more than ordinary. Chocolate being an impulse-driven category, the brand was being ...
Continuing to play cupid, This Valentine’s Day, Cadbury Dairy Milk Silk is making it effortless to express your feelings with packaging that says it all and a heartwarming film that brings love ...
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