The success of an OBFD (because Oreo blended frozen dessert is a brain freeze-inducing mouthful) is dependent on several things: the quality of its frozen dairy ... not sugar milk with bits ...

Mayar Talaia, Ahmed El Ruby, Dina Abdel Azzim et al. This case study describes how Mondelez used a cinema-based experiential campaign to drive sales of its Cadbury Dairy Milk Oreo variant in Egypt.

Yara Mansour, Nada Sameh, Mohamed Sabaa et al. This case study describes how Mondelez used an Instagram-focused campaign to launch its Cadbury Dairy Milk Oreo variant to the youth market in Egypt. How ...

Back in 2012, the chocolate maker released a collaboration with Oreo, much to the delight of shoppers. The bar combined Cadbury Dairy Milk chocolate with pieces of the chocolate biscuit.

Dairy Queen just upped their Blizzard game ... April’s debut, dubbed the Oreo Cookie Jar Blizzard, blends vanilla soft serve with Oreo cookies, chocolate chip cookie dough balls and fudge ...