Cadbury's new chocolate bar - Dairy Milk Biscoff - has divided opinion. Crushed pieces of the beloved biscuit are mixed into the traditional recipe for the Dairy Milk, a combination shoppers had ...

Mayar Talaia, Ahmed El Ruby, Dina Abdel Azzim et al. This case study describes how Mondelez used a cinema-based experiential campaign to drive sales of its Cadbury Dairy Milk Oreo variant in Egypt.

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