Spring is a time of renewal and, at MGA we’re all about delivering constant innovation and refreshing new lines to keep consumers engaged and delighted with hands-on fun and creativity,” said Josh ...

Creating and building your own homemade toys can be a very handy and cheap way to get kids new toys. It's also a great opportunity to keep their playtime fresh and new, and in many cases to ...

“Kids have more of an emotional connection to dolls than they do to other toys,” says Kim Culmone, the head of design at Mattel. “It was important that this particular doll was a blank ...

Barbie is letting "You Create" your own doll for the first-time ever. To celebrate the 15th anniversary of Barbie Basics, a line of collector's edition Barbie dolls, the dollmaker is releasing a ...

Rainbow High™, the leading fashion doll brand from popular toy and entertainment company MGA Entertainment, today announced new ways to play with the colors of the rainbow. The brand’s Creative ...