From red blush to the “cinnamon girl” aesthetic, TikTok was the driving force behind countless viral makeup trends in 2024. It was the year we ditched foundation in favor of using only ...

Is it just us, or is the world officially living in a K-beauty fever dream? Korean cosmetics have stormed the beauty scene, turning every bathroom shelf from Seoul, San Francisco to Saharanpur ...

Tate McRae, singer, songwriter, and all-around Gen Z beauty icon, recently shared her go-to 10-minute makeup routine with Allure. Even though it's only 10 minutes, it packs a punch. First, she ...

The model and social media personality, 24, who stars in NYX Professional Makeup's Mon-Stars Halloween campaign, talks about her beauty journey Jackie Fields is a Deputy Beauty Director at PEOPLE.

What Is Contrast Makeup Theory? When chatting with the experts, they explained contrast makeup theory as finding a balance between your facial features, colors and placement. “Contrast makeup ...