Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...

Reaching a customer segment that wouldn’t typically seek your services requires careful positioning and outreach.

The Tesco marketing boss discusses dropping ‘Food Love Stories’, working “hand in glove” with retail media and being at one ...

It is an admitted fact by bankers themselves that they are struggling to mobilize deposits which has created a credit deposit mismatch and unless they reorient a new marketing strategy particularly ...

Generative AI in marketing is making waves. Which use cases are gaining traction and how are marketers using AI to improve efficiency?

AI isn’t replacing human decision-making — it’s enhancing it. Learn how to use it for better, data-driven choices. The post ...

New integration combines Clutch’s AI-powered Customer Data Platform (CDP) with advanced 1:1 Loyalty, Stored Value, and Offer management capabilities.

Penn Station East Coast Subs, the fast-casual sandwich franchise known for its craveable variety of made-to-order hot and ...

Medallia, Inc., the global leader in customer and employee experience, today announced Carrie Parker as Chief Marketing Officer (CMO). Parker brings over 25 years of experience leading high-performing ...

Trijicon, Inc., a global provider of light aiming solutions for the hunting, shooting, military, and law enforcement ...

Carbyne, a global leader in mission-critical contact center solutions, today announced the appointment of Colby Proffitt as ...

Amrit Baid, General Manager - Marketing and Customer, Mercedes-Benz India, was awarded The CMO Innovation Award at the ...