Consumers are changing the way they want to buy. And top brands are leaning into those changes to retool and invigorate the ...

which is known as the Customer Experience Journey (or CXJ for short). The reality is that a customer’s experience (i.e. customer retention and evangelism) is not isolated to touchpoints.

The post-purchase journey greatly matters. For starters, returning customers, as outlined above, have up to a 60% propensity to make a purchase, as opposed to just 20% for newcomers. What’s more, data ...

In the aftermath of the pandemic, numerous organizations have prioritized cost-cutting measures, often at the expense of customer experience (CX).

About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

The importance of elevating the complete fast-food delivery customer journey. Fast food delivery has shifted from being ...

The unitary authority serving towns including Crewe, Macclesfield, Sandbach and Congleton is recruiting for a new senior ...

8x8, the leading integrated cloud contact centre and unified communications platform provider, has announced the availability of 8x8 Engage, an AI-powered, tailored solution that enables cross ...