About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...

Put yourself in your audience’s shoes and be brave enough to admit when something you thought was working just isn’t.

To translate insights into action, brands should establish cross-functional collaboration between data analysts, marketers ...

The path of least resistance is always the one your customer will take. And if that path doesn’t lead through your business, ...

Then what about commerce? Do they control the experience journey while sales owns the transactional systems? In the decades-long game of corporate culture tug-of-war, not to mention our quest to “own” ...

SINGAPORE – Media OutReach Newswire – 4 April 2025 – MyRepublic, one of Asia-Pacific’s leading digital-first telcos, ...

Loyalty in the form of favorable online reviews, referrals, and future business can be won or lost based on a good or bad customer service experience. Customer service has evolved to include real ...

Gainsight has announced the acquisition of Skilljar, a learning management platform focused on product training and adoption. Gainsight believes it can ...

USPS Vice President for Customer Experience Marc McCrery said the agency is looking to switch its call center platform to a ...

The awards honor practitioners and vendors who exemplify the design and implementation of a superior customer experience strategy. SAN FRANCISCO — CMSWire, the world’s foremost publication covering ...

TVS Emerald, a leading real estate developer, has launched 'TVS Emerald Connect,' a pioneering mobile application designed to ...