Opinions expressed by Forbes Contributors are their own. Shep Hyken is a customer service/CX expert, author & keynote speaker. Abraham Maslow was an American psychologist who created a model for ...

A CTQ for the making of the crème brulee might look like the example below ... CTQ is just one approach to meeting your customer’s expectations. To fully understand the needs and wants of ...

B2B customer expectations are always evolving ... Let’s explore why this claim lacks merit and how real-world examples highlight CX’s enduring role in business success, particularly in ...