A customer is an individual or business that purchases a company's goods or services. Customers are important because they drive revenues. Businesses can neither survive nor thrive without them.

When businesses lack consistency in their definition of value, they risk making uninformed decisions and hindering long-term ...

A recent Oxford Economics study reveals two thirds of respondents believe the term “business transformation” is often ...

There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

For example, all types of organizations engage in advertising, community, or customer support and need leadership to make appropriate strategic decisions. The National Association for Business ...